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UPCOMING EVENT

To be Announced!

past event gallery

Head in the Clouds 2025

May 31-June 1, 2025
Brookside at the Rose Bowl

Beat the heat with Melona, bring the heat with G-Dragon

Our second year sponsoring the premier Asian American music festival. Featured a refreshed booth experience and introduced the new French Vanilla Samanco flavor and rebranded Samanco packaging to a highly engaged audience.

Concern Foundation's 48th Annual Block Party Fundraiser

July 13, 2024
Paramount Backlot

Fighting cancer one Melona at a time

Participated in support of cancer research and community fundraising. Joined notable vendors of Los Angeles in entertaining fundraiser participants with ice cream and beverages.

Día de los Muertos Festival

November 3, 2024
International Boulevard

¡Feliz día de muertos! - from Melona

Joined the city-wide celebration to share Binggrae products with the Hispanic community. Strengthened cultural connection and brand awareness through community engagement and sampling.

41st Jimmy Fund Scooper Bowl®

June 4-6, 2024
City Hall Plaza

Melona for cancer research!

Proudly donated 13,000+ ice cream and milk to support a Boston-based cancer research fundraiser event, an all-you-can-eat ice cream festival.

Anime Impulse

May 18-19, 2024
Seattle Convention Center

Melona daisuki desu!

Brought the Melona experience to the anime community of Seattle, sharing love for anime culture and fun.

Fiesta Broadway

Apr 28, 2024
Downtown Los Angeles

¡Feliz Cinco de Mayo! - from Melona

Celebrated at the largest Cinco de Mayo event in America. Strengthened brand connection with the Hispanic community of Los Angeles through product sampling.

Hawaii Dessert Contest

December 9, 2023
Kapiʻolani Community College

Who can make the best Melona dessert in Hawaii?

Gathered the Melona fans and cooks of Hawaii to create the best dessert made with Melona ice cream. The community of Hawaii shared their original dishes on social media, and Melona hosted a grand competition event with the top three competitors.

Head in the Clouds 2023

August 5-6, 2023
Brookside at the Rose Bowl

Melona's Midsummer Madness

Our first year sponsoring the premier Asian American music festival. Featured Melona, Samanco, and Binggrae Flavored Milk, along with premium branded merchandise for fans to take home.

The Crème Shop ✕ Hello Kitty and Friends: Lunar New Years Night Market

January 19-20, 2023
Casita Hollywood

Cuter with Melona, Hello Kitty, and The Crème Shop

Joined forces with Hello Kitty and The Crème Shop for a festive Lunar New Year night. Shared products with Los Angeles influencers to further stimulate social media brand presence.

KCON USA

August 19-21, 2022
Crypto.com Arena

Do YOU stan Melona?

United with the fans of Melona in the K-pop community. Increased brand awareness of Melona flavors along with other product lines, such as Samanco and Pangtoa.

K-Town Night Market

June 17-18, 2022
Robert F Kennedy Community Schools

Melona at the heart of Koreatown LA

Melona appreciates the Koreatown community. Strengthened cultural connection through community engagement.